Chameleon Creative Copywriting Portfolio

Client: Design Union / Platform of bold, innovative and outstanding interior designers.

Client: VALUE / National and International Logistics and Freight Company

Web copy from the Home Page
What started out as a simple truck rental company is now one of South Africa’s largest logistics and transport companies, and a leading supplier of merchandise, warehousing and distribution, locally and internationally. VALUE’s national, integrated branch network (22 branches) is strategically located throughout the country including Namibia, Botswana and Gabarone. It is inter-connected with 26 world-class depots and warehouse facilities.

The VALUE Group operates a fleet of 4 000 vehicles nationally, aged seven years younger than the industry’s standard fleet age of 12 years, maintained by an in-house Nissan dealership...

Client: Snyman Sjokolateur / Chocolatier

Web Copy from the Home Page
Snyman Sjokolateur is an authentic piece of Belgium chocolate heaven, where pure Belgium chocolates and pralines (filled chocolates) are created in a quaint factory outlet, moulded to the likes of a 1685, Flemish house in Belgium.

When you walk into Snyman Sjokolateur’s chocolate haven, you are
infused and transcended by the smell and sight of pure Belgium cocoa butter transformed into a fountain of liquid chocolate...

Client: LeLaz Wedding Planning / Wedding and Events Planner

Web Copy from the Wedding Web Page
Our business is to create lasting memories that will make people speak about for years to come. And that is exactly what we intend to do when LeLaz plan, arrange or consult on your wedding day. A wedding is a stylish event in every sense of the word and should be treated accordingly throughout every aspect of planning and arranging of the wedding. 

Your wedding is an emotional day, as well as a lifelong dream of which we have only one chance to make it come true. Because this is such a special day we treat it with the same respect as one would treat any other business. And like any other business, making the right decisions is of the essence. The overflow of wedding information channeled towards brides is making decision-making a daunting task.  Before you know it the inspiration to greatness has been replaced with frustration...

Copywriting from brochure
Productivity and Safety
When it comes to productivity and safety, ECAM aspires to become your number one partner of choice through the slack/tight rope monitoring system which prevents uncalled for, on-site injuries to your staff members as well as prevent any accidents that might occur in the shaft whilst labourers are working in the shaft because of the unique brake interlock facility installed in every ECAM shaft communication system. In the event of a power failure, due to brakes being applied too hard, the electronic sensing control of retardation talk (ESCORT) system prohibits any injuries that possibly could have occurred in the conveyances otherwise...

Copywriting from brochure
At G&K Mouldings only the highest caliber sustainable hardwoods and a variety of exotic timbers are sourced to complement its quality products. The range of timber products has its origin in the most solid, indigenous and imported timbers which are carefully selected and processed in a meticulous manner to ensure only the finest craftsmanship for the discerning individual.

Event: Wedding Expo

• A designer that showcases sophistication and elegance through her use of clean lines, simplicity and a design inspired by the individualism of her client.  I present to you Contessa Couture…
• Novelty distinguishes her dresses from faddish fashion. Originality and intelligible designs conjure the elegance, sophistication and immaculate, flowing lines of her dresses. Contessa Couture …
• The essence of Contessa Couture is to create a perfect marriage between your unique style, and a design that illuminates and accentuates your inner and outer beauty.

Client: Cisco System Inc. South Africa
Come and experience a luxury yacht cruise along the rhythmic lines of the Indian Ocean’s waves, whilst swinging to the jazzy sea breeze of a live performing jazz band and being entertained by comedian, Krijay Govender.
Of course it is not just about the wind, waves and all that jazz!
But savouring the freshly caught oysters at the Oyster Bar after the cruise.

Cisco cordially invites you to an exclusive maritime event
featuring luxurious cruising, fine dining & entertainment with ample opportunity for networking!

29th of July
2008
at the Oyster Bar, Wilson’s Wharf, Durban.
Time: 18h30 for 19h00

Client: SITA (South African Information Technology Agent)
SITA invites all GovTech delegates
to a festive uShaka Beach Party!
The evening promises to be a stylish event complete with Summer Cocktails, Special Hors d'oeuvres and lots of Entertainment!
28 July 2008
19h00 for 19h30
at uShaka Marine World
Durban

A true uShaka Beach Party requires strictly beach wear or casual wear.

Client: Cisco System Inc. International
E-mail teaser
Imagine being teleported from one ship to another, from one  galaxy to another,
and have the ability to communicate and understand the language and trade of those from indifferent origins.

You have arrived and the port that will connect and teleport you is right here…

There is one significant difference…Your body won’t be transported into cyberspace through the mysterious means of alien electrodes…But all the galaxies, each one with its planet’s mind-boggling, future-advanced technology and information,
will be teleported right into your planet’s own battleship.

Simply click on this port to be teleported…

Follow up invitation
Welcome to Cisco’s battleship!
One of our ship's agents will greet and invite you to explore and learn more about Cisco’s highly developed new found tele-lingo. 

Once you have ported, a professionally trained Cisco agent will contact you to assist & guide you on your journey on the Cisco Conference ship.

The journey has begun.

Client: Enkeldebosch Estates in Devon / Wedding and Function Venue

The venue provides both short & long term accommodation ideal for travelers who wish to overnight or contract workers working in the surrounding areas!

We facilitate a conference facility, team building events, seminars and strategic sessions within a peaceful & private environment for up to 20 people. All the necessary equipment is on-site.

Enkeldebosch Estates is a historic venue that boasts 90-year old renovated buildings like a quaint stone chapel and function hall accommodating a maximum of 200 guests, making it a unique venue for weddings, end-year functions and 21st birthday parties.

For enquiries or bookings please contact:

Gezina 0828543629

Angelique 0828221018

Morafic Property Group / Wealth Report Magazine
Client: Mark Gold / Reputable jewellery designer

Mark Gold
Jewellery designer and coffee shop owner – what is the secret?

When one walks by the Mark Gold jewellery store in Melrose Arch, the rich aroma of 100% coffee beans (the best coffee brand in the world) allures one to enter the store and further decorate one's senses with the exquisite, wholesome jewellery designer pieces. Even though Mark prefers a design that is simple and elegant, he believes that the true power of a jewellery piece lies in its ability to create a powerful presence.
Similar to the 100% coffee brand, which has become a lifestyle people can associate with, Mark Gold's jewellery designs are a brand that resonates with a luxurious lifestyle...

Client: Ryk Neethling / South African Swimming Olympian 

Ryk Neethling
A Male Diva or Swimming Role Model? You decide.

Ryk Neethling, a swimming legend, a gorgeous cosmopolitan man or just an ordinary man with extra-ordinary talent, perseverance and physique? Whatever comes to mind when you think of this four times Olympic finalist, three times World Champion Finalist, Athens Olympics 2004 Gold medalist and 100 m Individual Medley (IM), and World Record holder amongst many others. Ryk is without any doubt one of South Africa’s most respected sporting, philanthropic ambassadors (and might I add one of the sexiest men) this country has ever seen. But I think the question on everyone’s lips is: What drives and motivates an athlete like Ryk, whose swimming career started at the early age of six years and is now competing in his fourth Olympic Games; still palming in record after record and successfully manages a business career in between?

Client: Quintessentially / An international private member’s club with a 24 hour concierge service around the globe.

Client: Movida / A Johannesburg based night and function venue. A combination of Moulin Rouge interior, cocktail, cabaret complemented with a full stage area for live performances. 
 
Movida was built to revive the spirit of the revolution. The excitement and passion of the La Vida movement is brought to life again at any given Movida evening.
Movida is the latest installment by the creators of Café Vacca Matta and the trendy Fashion TV venues. Their latest creation is a high class destination, themed by classical and sophisticated elements of the Moulin Rouge and lastly rounded off with a splash of Broadway and Vegas style entertainment. The décor is rich and warm as well as excitingly different. The red velvet curtains open with a grand entrance to showcase performances such as Cabaret shows, choreographed numbers and musical impersoninations! The shows successfully play the role of a visual aid to the night's splendour! The atmosphere is vibey, trendy and rounded off with the finer elements of a festive evening! Movida is a dynamic design that provides a relaxed environment for those who prefer private lounging and mingling, whilst simultaneously setting the playground for those out to steal the party...

Client: Tanzanite Foundation / A non-profit organisation supporting the development of the Tanzanite blue crystal gemstone.
Tanzanite – The Birthstone
From our earliest beginnings of life, birth, we all bring the promise of life and inspire those around us that we are born to be something special. Giving birth has been cherished as a miracle since the earliest of times throughout all generations and nations. Birth is the gift of life and so the Masaai village people in Tanzania celebrates the birth of a child with a Tanzanite, also known as the birthstone...

WSI (We Simplify Internet) / Internet marketing, web development and consulting for the small to medium business market.
Online marketing articles for the purpose of search engine optimisation (SEO)
Client: Branded Internet / Branded Internet Service Provider

Article Title: How to choose the right Internet Service Provider (ISP)

With emerging online technologies there are a wide variety of Internet service providers (ISPs) to choose from in your area. These are the companies that provide services like dial-up, cable and satellite Internet connection via data transmission technologies that comply with Internet protocol data grams.

Because there are so many Internet service providers with an endless variety of options, choosing the right ISP can be quite daunting. But no worries, we have provided you an easy guideline to help you choose the right ISP. A tip of advice: if your Internet knowledge is limited don’t just hunt down the biggest and most popular ISP. A smaller ISP often provides better service and pricing.

• Connection Speed

The biggest challenge for all Internet Service Providers is to provide the fastest Internet connection than the vendor down the street and requires modern equipment. A company that upgrades its equipment and service software regularly is a good ISP as they are committed to stay abreast of the latest technologies and provide the client with the finest Internet service technology can give.

• E-mail

It is important to find out how many e-mail accounts come with a specific Internet service and how many days the ISP keeps your e-mails before deleting them...

Client: Warrior Paints

Article Title: How to give your house a facelift with paint

Summer is here and nature has awakened from its long hibernation, and greets us with the refreshing sight of new, green leaves and blooms all around us. If you are like me, this refreshing sight inspires me to infuse the same type of energy that’s evident in nature, into my own home. So why not give your house a refreshing, new facelift simply by painting your house, or specific areas, with a new colour paint. 

Whether you are looking for a serene spa feel in your bathroom or turn your bedroom into a vibrant getaway, consider some of these paint colour trends before you start with your house’s facelift...

Client: Zeppelin / Specialist in Advertising Balloons
Article Title: Balloon Celebration Ideas

Can you imagine any event worth celebrating without balloons being the centre of attention, so to speak? Think of any birthday, party, function, prom, anniversary; the event is decorated with all kinds of colourful shaped and sized balloons. Not only do they liven up the place and complement the theme of the event, but balloons add a sense of individualism and personality to the celebration.  Hey, you can now incorporate personalised balloons supporting the theme of the event or you can give your loved one a balloon with a personal message printed on it. You can go bigger in balloon size, shape and message, and ask her to marry you. We don’t need to explain what important guests balloons are at most events. Ending on that note; here are some interesting ideas to get you creative in a balloonistic way...

Client: Easy Cars Rental / Easy vehicle finance
Article Title: Used Car Loan

When you are considering getting a used car loan it is best to shop around and obtain several quotes because car loan rates vary greatly. Luckily, the Internet has made this task easy. Simply go online and search for a specialist motoring website where you’ll see car loans online and be able to get all the quotes on one page. You can now start comparing quotes as all the key facts you need to make an informed decision such as interest rates, total cost and any other fees are usually provided with the quotes...

Client: Lekkerbek Web Copy / Gifts of Homemade Goodness!
From English
We supply a delectable, mouthwatering range of homemade, South African produce used as gifting for private and corporate clients, friends or family. Lekkerbek gifts are so unique because they are:

• Hand – and home made.
• Seasonal and
• Unique to various South African regions.

Lekkerbek is só much more than just a gift: It is a journey to South Africa’s Heart of Food.  
Every one of our gifts tells the story behind the hand that’s made it and shares the journey of the Lekkerbek Team. And as you know, traveling is not just about the destination, but the experience thereof.
That is exactly our wish for you: Behind every Lekkerbek gift is the promise of a wonderful experience!

To Afrikaans
Lekkerbek verskaf heerlike, “lek-jou-lippe-af” tuisgemaakte, Suid-Afikaanse produkte as geskenke aan privaat en korporatiewe kliënte, vriende of familie. Lekkerbek geskenke is so uniek omdat dit:

• Hand-en-tuisgemaak is.
• Seisoenaal en
• Eie aan spesifieke Suid-Afrikaanse streke is.

Lekkerbek is soveel meer as net ’n geskenk: Dit is ‘n reis diep na die Koshart van Suid Afrika.
Elke geskenk vertel ‘n storie van die hand agter die maak en die reis van die Lekkerbek Span. En soos jy weet gaan reis nie net oor die bestemming nie, maar die ervaring.
Dit is presies Lekkerbek se wens vir jou: Agter elke Lekkerbek geskenk lê die belofte van ’n besonderse ervaring.